Listing Details:

• Business Category:      Cleaning
• Price:                                        $2,500,000
• Gross Revenue:               $2,301,457
• SDE:                               $579,938
• Reason for Selling:       Retirement/Relocation
• Location:                        Southeastern Wisconsin
  
• FF&E:                             $25,000
• Support & Training:      8 Weeks or More (Per Agreed Terms)
  
• Non Compete:               100 Miles for 3 years
  

Business Description

This business provides commercial cleaning services to a diverse group of clients under recurring service agreements. Operations are supported by a largely decentralized workforce, with cleaning teams assigned to specific locations and working independently with minimal day-to-day oversight. The company focuses on maintaining long-term client relationships through consistent service delivery and responsiveness.

The business operates with a streamlined, asset-light model, with limited need for owned real estate and equipment stored at client sites when applicable. Revenue is generated primarily through contract-based services and recurring work, creating predictable income and continuity. In addition to commercial cleaning, the company operates an hourly-billed temporary staffing line under a separately held state-issued employment agency license, providing an additional recurring revenue channel.

Business History

The company has been in operation for 30+ years and has developed a stable foundation of recurring commercial accounts. Over time, the business has built strong relationships with both clients and employees, resulting in long-term workforce retention and consistent service delivery.

Growth historically has been driven by referrals and existing relationships rather than formal marketing efforts. The business has evolved into a well-established operation with defined processes for hiring, training, and managing cleaning teams, as well as maintaining client communication and service quality.

Growth Potential

There is meaningful opportunity to expand the business through increased investment in marketing and business development. Historically, the company has relied heavily on referrals and direct relationships, with limited use of advertising or outbound sales efforts.

Additional growth opportunities include expanding service offerings, increasing penetration within existing client accounts, and pursuing new commercial contracts. The existing operational structure is positioned to support additional volume without significant changes, making it scalable for a new owner focused on growth initiatives.

Competitive Analysis

The business operates in a large and fragmented industry where most providers compete on service quality, reliability, and client relationships.

This company differentiates itself through its established client base, strong workforce retention, and relationship-driven approach to service delivery. The decentralized team structure allows for efficient operations with minimal oversight, while long-standing client relationships provide stability.

Industry-wide, competition can be high and differentiation may be limited. However, businesses that prioritize customer service, consistency, and trusted relationships are often able to maintain long-term contracts and reduce client turnover, which supports sustained performance.