Listing Details:

• Business Category:    Sports Related Biz
• Price:                            $1,365,000
• Gross Revenue:          $772,297
  
• SDE:                             $101,409
  
• Seller Financing:         $13,400
• Reason for Selling:     Owner Relocation
• Location:                      Central Iowa
  
• FF&E:                            $29,925
  
• Support & Training:     8 weeks
• NonCompete:               50 miles for 5 years
  
• Years Owned:               12

Business Description

This turnkey firearms, archery retail and range business features a 10-lane indoor shooting range (up to 25 yards) supporting handguns, rifles, and shotguns, along with archery, full range services, firearm sales/rentals/service, memberships, and a growing training and safety-course division, including permit-to-carry instruction. The sale includes the real estate. On a three-year average basis, the business generates approximately $772,297 in revenue and $101,409 in Seller’s Discretionary Earnings, and seller financing is available on the business portion to a qualified buyer. 

Business History

Established in 2014, this business has spent over a decade building a loyal member base and a reputation for hands-on, community-focused service in the shooting, hunting, and self-defense space, backed by nationally certified instruction (NRA- and USCCA-certified programs). 

Competitive Analysis

Most businesses in this category compete primarily on firearms and ammunition retail, a segment facing growing pressure from big-box and sporting goods stores. This business differs structurally: it draws revenue across four distinct lines rather than one, and the real estate is included in the sale rather than leased. That combination gives a buyer a different risk and growth profile than a typical single-line retail operator in the same category. 

Growth Potential

Training and class revenue has trended upward even as retail softened, showing a proven, counter-cyclical revenue lever a new owner can lean into further. Additional upside includes expanding archery programming, broadening retail SKUs, adding an outdoor or extended-distance range option (customer feedback notes none currently exists), and adding class offerings. Industry data shows firearm and ammunition demand has historically strengthened during periods of regulatory uncertainty, a dynamic a new owner can lean into through timely marketing and customer communication even as overall category growth moderates.

Services Offered

Indoor shooting range access, archery range, firearms safety and permit-to-carry training/classes, range safety oversight (CRO), gunsmithing services, and firearm rentals.

Products Offered

Firearms (new and used), ammunition, shooting and hunting accessories/gear, archery equipment, optics, and NFA/Class III items. 

Employees

Day-to-day scheduling is handled by a manager; ownership does not cover shifts directly. 

Customer Reviews

Strong public reputation: approximately 4.8 out of 5 stars across roughly 100 reviews on third-party directories. Reviewers consistently describe a clean, well-run facility with attentive, knowledgeable staff and safety rules that are enforced fairly. A recurring theme is that newer shooters would benefit from taking a class before their first visit, and that there’s currently no outdoor or long-distance range option. 

Product Design/What Makes Them Unique

The facility itself is a differentiator. Built specifically for firearms retail, range, and archery use, with reinforced concrete range walls rather than a retrofit of a generic building. That raises the cost/time for a competitor to replicate it. 

State of the Industry

Per BRG/IBISWorld industry data for gun and ammunition retailers (NAICS 459110), firearm and ammunition demand has historically surged during periods of heightened regulatory and political uncertainty, and continued uncertainty is expected to keep supporting demand going forward. At the same time, category growth is projected to slow markedly — from roughly 2.3% annually (2021–2026) to roughly 0.2% annually through 2031 — as big-box and sporting-goods retailers continue to take share from dedicated gun shops. Retail softness in this business’s own results has tracked that broader competitive and consumer-spending pressure, partially offset by rising training/class demand, which this industry data does not cover.