Listing Details:

• Business Category:    Equipment S&S
• Price:                                      $2,250,000
• Gross Revenue:             $11,219,724
• SDE:                              $703,042
  
• FF&E:                            $111,817
• Location:                       Wisconsin
  
• Support & Training:      4 Weeks
• Reason for Selling:      Retirement
• Non Compete:              50 Miles for 2 years

Business Description

A well‑established trailer dealer offering a broad, high‑quality selection supported by in‑house parts and service. The operation emphasizes an easy buying experience, including financing options that help customers complete purchases efficiently. The result is a professional, customer‑centric business with strong processes and a reputation built on product variety, knowledgeable support, and reliable after‑sale service.

Business History

 The company has operated for many years and has thoughtfully invested in its facilities and systems over time. Day‑to‑day operations are now led by an experienced team, with the owner largely focused on high‑level guidance rather than front‑line sales. Consistent operating practices such as defined hours, seasonal buying plans, and clear roles have supported stable performance and continuity. 

Growth Potential

• Expand B2B & institutional sales. Proactive outreach to commercial fleets and public agencies (via targeted calls, email, and select events) can deepen high‑volume relationships that already exist in smaller numbers.
• Broaden digital demand capture. Strengthen marketplace visibility (SEO and major listing platforms) and consider selective use of additional social marketplaces to meet buyers where they shop today. Enhanced visuals (including interior and aerial imagery) can further elevate online conversion.
• Offer convenient delivery options. Piloting low‑friction delivery for nearby customers can differentiate the experience and add incremental sales.

Competitive Analysis

The wider trailer dealer landscape is competitive and steadily professionalizing. Buyers increasingly expect seamless digital experiences and fast fulfillment, trends that reward strong inventory management and customer support capabilities.

Within this environment, the business is positioned well due to:

• Breadth and quality of inventory that attracts a wide customer base.
• Integrated parts and service, supporting long‑term customer relationships and repeat sales.
• Customer‑friendly financing options that remove purchase friction.
• Experienced, management‑led operation that does not rely on the owner for daily sales activity, supporting continuity through a transition.